Case Study Videos

A Case Study is a short (2.5 to 5 min) documentary-style video where a real customer recounts their experience with your service or product. This type of video, 1) outlines the customer’s problem or challenge, 2) explains how they found your product/service, and 3) highlights the solution or benefit that your product/service provided them.  Case Study Videos can be powerful sales tools because they demonstrate the value of your offer and they emotionally engage prospective buyers.

Case Studies Build Credibility & Trust

Real customer stories serve as “social proof” that your offering delivers results. When prospects see others like them benefiting from your product or service, it boosts their confidence in your product/service. People generally trust peer experiences more than company claims.

Case Studies Showcase Results and ROI

A good case study video will highlight the specific problems the customer is dealing with, as well as the quantifiable outcomes that the customer was able to receive from your solution. For example, a customer using your product may have experienced a 30% increase in revenue over a 6-month period. 

It is important that the case study frames the result as one that nearly any other (similar) customer could expect when using your offering. Essentially, you are telling prospective buyers, “This can be you!”  Prospects care most about what results they can expect.

Case Studies Create An Emotional Connection

Written case studies often lack the tone, facial expressions, and body-language that happy customers display in case study videos. Emotions drive buying decisions, especially in competitive markets, and seeing a real person express relief, joy, or gratitude is much more persuasive than simply reading about it.

Case Studies Simplify Complex Solutions

Case study videos can break down how a product works in real life, often using visuals or storytelling to explain complex solutions in simple terms. This is important because confusion kills sales. A prospect is more likely to purchase your product/service when they have clarity on how it will benefit them.

Case Studies Support the Sales Process

A case study becomes an extremely effective tool in the hands of a sales rep. This type of video can  be used during pitches to overcome objections, validate claims, or tailor messaging to specific industries or buyer personas. Case studies videos help to personalize and reinforce a sales pitch with minimal extra effort.

The Strength of a Case Study is Amplified When It Is Used Across Multiple Marketing Channels

These videos can be repurposed across email campaigns, landing pages, social media, and trade shows. This maximizes their reach and increases their ROI. The beauty of a case study video is that it can impact dozens of touchpoints.

To Conclude …

Now that you understand how powerful (and important) a case study video can be … what are you waiting for? Talk to some of your satisfied customers and get started on creating a case study video. Of course, you can also hire a video marketer to help you create one.

Please share this message with anyone you know that could benefit from using a case study video.