The power of a brand video

A Brand Video is a powerful (2 to 5 minute) piece of content that explains the “who,” “what,” and “why” of your business. The Brand Video combines stunning visuals and storytelling to elicit strong emotions in the viewer. It explains your brand as a whole, and it tells the story of WHY your business exists in the first place.

Today, people are buying products or services from brands that they know, like, and trust, and the point of the Brand Video is to gain that trust from your prospective customers. Here are the reasons your business needs a Brand Video …

EXPLAIN THE STORY BEHIND YOUR BUSINESS

You didn’t randomly decide to create a business just for the sake of it (or just for fun). You saw a void in the marketplace that you knew you could fill. You created a product or service that could help other people or other businesses. Sharing the story of WHY your business exists goes a long way in building trust with your potential customers. The Brand Video connects passionate business owners with their ideal customer.

DISPLAY YOURSELF AS AN INDUSTRY EXPERT

When you talk about the philosophy behind your business - why you do things “your way” - this paints you as an industry leader in the eyes of your current and prospective customers. The Brand Video tells prospects what your business stands for, what your business does, and who your business helps. When buyers see you as someone that is uniquely qualified to help them, they are MUCH more likely to buy your product or service.

DIFFERENTIATE YOUR BUSINESS FROM YOUR COMPETITION

The Brand Video allows you to stand out from your competition. You’re not simply copying what everyone else in your industry is doing, right? You know that your customers will be much better off with your product or service and the Brand Video helps explain that. When you set yourself apart from your competition, with a different and/or superior offering, you essentially “de-commoditize” your product or service and you can charge much more for it.

A DIGITAL SALESPERSON WORKING FOR YOU 24/7, 365

The Brand Video operates like a digital “salesperson” for your business. It also serves as an excellent tool for your sales team. The Brand Video can reach hundreds of thousands (or millions) of potential customers when it is posted on social media, placed on your website, inserted into a campaign landing page, or attached to a sales email. The Brand Video showcases your business in a clear, professional manner, and it does this around the clock, while you’re asleep. A Brand Video never needs a break, never gets sick, and never gets bored - it sells for you ALL OF THE TIME, NON-STOP!

SAVE TIME BY QUALIFYING LEADS 

The Brand Video attracts the right prospects for your business because it speaks directly to the people and businesses who NEED what you are offering. As a business owner, you’re constantly answering the same type of questions about your product or service every single day, week, month, and year. Imagine providing your staff and your sales force with an asset that explains exactly what your business does, the problem it solves, and the next steps for gaining access to your product or service! The Brand Video leads your prospects right to the order cart or right into a sales meeting!

AN INCREASED CONVERSION RATE AND HIGHER REVENUE

Since the Brand Video speaks to your ideal customers, it can increase the conversion rate of visitors on your website. Many of your potential customers will be doing their own research before they purchase anything from you or your competition. They want to make an informed decision before committing to any product, service, or system. When prospects learn the “who,” “what,” and “why” of your business, they are more likely to trust your business, and thus more inclined to purchase your offering.

WRAPPING UP

Every business should have a Brand Video on their website (at the very least)! It makes connecting to your ideal customer so much easier and efficient. The brand Video highlights your business in a clear, professional, and polished manner. When people know what your business does, and how your business will help them, It’s much easier for them to move ahead and purchase your offering.