YOU NEED A F.A.Q. VIDEO ON YOUR WEBSITE!
What is a “Frequently Asked Questions” Video, exactly? The F.A.Q. video is meant to answer important questions that potential buyers may have about your product or your service. F.A.Q. videos generally do two things: 1) They educate prospects on your product or service offering; 2) they overcome objections that your prospects may have about buying what you offer. Below, I have outlined a list of benefits you’ll receive by having an F.A.Q. video on your website (or as part of a marketing campaign), as well as the various ways that you can create and distribute one, or multiple F.A.Q. Videos.
F.A.Q. Videos Help Generate Revenue. Today, many people like to do their own research online before they make a purchase-decision. When a prospect finds your clear, concise F.A.Q. video that answers all of their pertinent questions, this makes it VERY easy for them to purchase your product or service.
F.A.Q. Videos Build Relationships With Prospects. By having your F.A.Q. video online when potential buyers are looking for solutions to their problems, you have started the process of “pre-framing” those potential buyers, and establishing a relationship with them … before they’ve even met you. This makes the odds of them purchasing that “solution” from YOU much higher!
F.A.Q. Videos Can Help Your Team. Imagine if you, your staff, or your sales team had a marketing tool that could be sent out to prospective customers, that quelled their objections, and fully informed them about your product or service … wouldn’t that be helpful?
F.A.Q. Videos Save You A TON of Time. Like most business owners, you are probably asked the same questions over and over, day-in and day-out about your products and services. Since you know exactly what your potential customers will ask, you may as well create a F.A.Q. video that, 1) helps them understand what you offer, and 2) frees up your time and allows you to focus on growing your business.
There is no set formula for creating and distributing F.A.Q. videos. Do it in a way that makes sense for your business and what you offer. You can be creative in how you release your F.A.Q Video(s).
You can have a general F.A.Q. video about your products or services as a whole. For example, you can create a “Top 10 Questions Asked” video.
You can split your long-form F.A.Q. video into multiple short-form videos. Each video can represent one question, and you can release those videos on a weekly or monthly basis
You can create an F.A.Q. for each individual product or service that you provide, or for the highest margin offerings.
Does It have to be a video? Why not just text? Research shows that a viewer’s retention of your message will be much higher if it’s delivered in the form of a video, rather than plain text. The combination of video and text (or captions) together is even better.
Text Alone = Okay
Video Alone = Far Better
Video + Captions = Absolute Best
Get Started! Now that you understand why it’s so advantageous to have a Frequently Asked Question Video (or videos) as a part of your marketing material, you should get started on creating one right away! I’d be happy to help you craft one (or a few) that makes sense for the products and services that you offer.
