the recruitment video … an underrated asset!!!
When properly crafted, a recruitment video is a power tool for attracting the best talent in your industry or field. Whether you run a business, a sports team, or an educational institution, a recruitment video allows you to …
Showcase Your Brand. A recruitment video brings your brand to life through visuals and story-telling. This type of video explains your organization’s mission and values, and it illustrates the impact your organization is making in the industry or the community.
Attract The Right Candidates. A recruitment video has the dual ability to attract the right people to your organization and to repel the candidates that would not be a good fit. Since your mission and values are spelled out in this type of video, you’ll automatically entice prospects whose values and priorities align with yours.
Highlight Your Team/Company Culture. This type of video highlights the overall vibe of your team and explains why people love working, training, or learning in your organization. A top prospect will get a behind-the-scenes look at the day-to-day operations of your organization through the recruitment video.
Show Off The Potential For Growth & Development Within Your Organization. Top talent doesn’t just want a “position,” they want a long runway of growth and advancement. A recruitment video highlights how your organization develops superstars, mentors industry leaders, and provides unique learning opportunities.
Stand Out From The Crowd. There aren’t enough organizations using recruitment videos, so this presents an BIG opportunity for you and your people to stand out from your competitors. A recruitment video can accomplish the same goal as a job posting, but it does that in a much more compelling and engaging way, drawing more of the top talent to YOU.
Whether you’re looking for the next rockstar employee, all-star athlete, or distinguished professor, a well-crafted recruitment video, distributed on your website and social media platforms, can increase the quality of the prospects applying to your organization, while reducing the time taken to find them.
